Attributes and Characteristics
Unified rules for characteristics help avoid duplicates, errors in feeds, and loss of catalog quality.
Image Placeholder
Recommendation: first approve the attribute naming standard, then import large volumes of products.
1. How to Organize Attributes
- Use consistent names for the same properties, for example, "Color" instead of "Цвет" and "Color" simultaneously.
- Keep text values and numerical characteristics separate.
- Determine mandatory attributes for each category in advance.
2. Quality Control
- Regularly check for duplicate characteristics.
- Correct units of measurement to a single format.
- Check if key fields are filled before export.
3. Common Mistakes
- Creating new attributes instead of using existing ones.
- Mixing languages in the values of a single parameter.
- Lack of mandatory characteristics for marketplaces.