Webasyst: Google Feed Setup
The /wa/feed/settings page manages the product XML feed for Google Merchant Center: profiles, field mapping, filters, Google category mapping, auto-update, and file generation.
Business Benefits
- Stable feed for Google Shopping ads.
- Fewer product rejections due to incorrect data.
- Quality control of the feed across different storefronts and languages.
- Time savings thanks to profiles and auto-update.
Main Page Blocks
- Feed Profile: select an active profile or create a new one.
- Data Language: which locale is included in the feed.
- Storefront: select a storefront for data source.
- Field Mapping: match Webasyst fields to Google attributes.
- Filters: minimum price, selected categories, product types.
- Auto-update: daily or every N minutes.
- Feed URL: copy and quickly check the XML.
Buttons and Their Functions
- Save: records all changes to the current profile.
- XML: initiates manual feed generation.
- Update Profile (+): creates a new feed profile.
- Mapping → Google Categories: opens mapping of store categories to Google taxonomy.
- Mapping → Attribute Values: configure value matching for attributes.
- Copy URL: copies the link to the XML for Merchant Center.
- Open URL: checks the XML in the browser.
Important Initial Setup
- Select the correct profile, language, and storefront.
- Check the mapping of key fields: title, description, brand, gtin/mpn.
- Limit the feed by price, categories, and types (if needed).
- Save the settings and manually generate the XML.
- Copy the URL and connect/update it in Merchant Center.
Auto-update: How to Use
- Daily at a specific time: for stable scheduled updates (e.g., at night).
- Every N minutes: for stores with frequent price/stock changes.
- After changing the mode, be sure to click "Save".
When to Check the Feed
- After changes in characteristics or category structure.
- After changing the language/storefront in the profile.
- After mass product import.
- When new warnings/errors appear in Merchant Center.
Tip
Create separate profiles for different tasks (e.g., separately for languages or product groups). This simplifies control and reduces the risk of errors when scaling advertising.