How to prepare a feed for Google Shopping
Practical scenario for creating a valid feed: from catalog preparation to reducing disapprovals in Merchant Center.
Recommendation: start the first run on a limited sample. After fixing errors, proceed to the entire range.
Minimum before export
- Filled in name, description, price, availability, image_link.
- Stable product ID that does not change between updates.
- High-quality images without broken URLs.
- Categories and attributes are consistent with the channel logic.
2. Basic set of fields
| Field | What to check |
|---|---|
id | Unique and stable |
title | Readable, without spam |
description | Specific description without duplication |
price | Matches the site |
availability | Current status |
image_link | URL is available and valid |
3. Common reasons for rejections
- Price/availability mismatch between the site and the feed.
- Weak or empty names/descriptions.
- Problematic images or unavailable URLs.
- Critical identifiers for the category are missing.
4. Pre-publication checklist
- Critical validation errors have been fixed.
- Checked the selection of products in different categories.
- Configured regular feed updates.